Asian consumers represent the second-fastest-growing U.S. demographic, behind Hispanics. Their fare is growing more ubiquitous as a result, and leaving retailers with a new quandary — one that involves catering to American shoppers' ethnic cravings while at the same time offering recent Asian immigrants the tastes from their homeland. “Asians are looking for ingredients to make dishes at home, while Americans tend to seek branded products we recognize,” said Tom Hann, director of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.