Frozen macaroni and cheese or turkey potpie may be just what some consumers want in terms of convenience, but an increasing number of shoppers are opting for more ethnic variety. While the frozen prepared-food category is up 2.7% in sales to $8.1 billion for the 52 weeks ending April 19, ethnic categories are growing faster, according to Nielsen. Take frozen Italian dinners/entrees, whose sales grew 9.9% to $1.6 billion for the 52 weeks ending April 19; East Asian, up 6.9% to $521 ...
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