Armed with Census data, local demographic information and other insights, retailers are well aware of how important Hispanic marketing is. The challenge is how to do it. Is it more important to focus on first-generation, or second- and third-generation Hispanics? Is it better to have an integrated or segregated merchandising approach? Has the recession affected Hispanics differently than other population segments? To get answers to these and other questions, SN partnered with ECRM ...

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