LAS VEGAS — Undocumented ethnic consumers present lucrative opportunities for retailers that are willing to gauge their numbers and meet their needs, Raphael Cuellar, president of ShopRite of Passaic/Clifton, told attendees during the “Understanding Multicultural Consumers” session held here during last week's Food Marketing Institute Show. “According to U.S. Census data, Passaic, N.J., has 41,000 households, averaging three-member families with a median income of $43,000, but this is all ...

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