Chicken korma may sell wildly in some urban markets, but not so much in western Connecticut or West Texas. At Morton Williams in New York, where there's a culturally diverse and time-starved population, the recent addition of Indian and Asian fare has boosted prepared food sales significantly. Most of the 12-unit, Bronx-based independent's stores are in Manhattan. Aside from having a multicultural population, “New Yorkers are adventurous and like to try new and exciting foods,” Laurie ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.