ORANGE CITY, Fla. — The Bravo Supermarkets chain has opened a new format here that it hopes will appeal to a broad consumer base with its emphasis on perishables and low prices. Bravo, a Hispanic-focused format that has its roots in the New York area, debuted the Freshco International Supermarket concept here at the end of August, and already the chain's owners want to expand the banner. “In the future, we would keep the Bravo stores that we have, but open Freshco stores. It is working ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.