Beverage companies looking to wet the whistle of Hispanic consumers are also making a splash in the mass market with a host of drinks with crossover appeal. Americans, in turn, are developing a taste for Latin flavors fused with conventional favorites. In the past year, major beer companies have fed the trend by introducing new, innovative brews that feature a Latin twist. Chandler, Ariz.-based Bashas' merchandises Miller Chill — a chelada-style light beer that features the taste of salt ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.