The second generation to lead Sedano's Supermarkets has its eye on second-generation Hispanic consumers. For Sedano's, the 47-year-old, Miami-based retailer recognized as the largest independent Hispanic food retailer in the U.S., the generational progression is a natural one: They are the sons and daughters of the chain's loyal customers. But in targeting that shopper — younger, more assimilated to mainstream society and bilingual — Sedano's finds itself joined in battle with conventional ...
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