The second generation to lead Sedano's Supermarkets has its eye on second-generation Hispanic consumers. For Sedano's, the 47-year-old, Miami-based retailer recognized as the largest independent Hispanic food retailer in the U.S., the generational progression is a natural one: They are the sons and daughters of the chain's loyal customers. But in targeting that shopper — younger, more assimilated to mainstream society and bilingual — Sedano's finds itself joined in battle with conventional ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.