NEW ORLEANS — In an effort to underscore the company's local roots and its growing presence in downtown and metro-area New Orleans, Rouses Supermarkets' current television ads feature celebrated local chefs praising the chain. Rouses, based in Thibodaux, La., entered New Orleans proper with flair late last fall, after acquiring 21 former Save-A-Center and A&P stores there. The family-owned chain, now with 33 units, brought its already cultivated fresh format to the New Orleans stores. ...

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