Leading retailers have long encouraged shoppers to try new foods and hone their culinary skills with in-store cooking demos. But recently, many supermarket chains have begun experimenting with streaming Web videos that are part promo, part cooking show.
Notably, Rochester, N.Y.-based Wegmans Food Markets and Austin, Texas-based Whole Foods Market launched independently produced, Internet-based cooking shows on their websites in May.
Other retailers, such as Lowes Foods, are taking ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.