For the past year, Supervalu's Sunflower Market has played the value-price hand from its place at the natural and organics table. This would seem to be a sound approach, given the potential for Sunflower to distinguish itself in an increasingly crowded high-concept market, which includes Whole Foods Market and its “whole paycheck” image, as well as a host of other stores entering the fray with a format similar to the sector giant. Offering low-priced organics, Supervalu determined, will ...

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