A $30M Check-off for Organics What could the organic industry do with $30 million? For starters, it could present a cross-category, unified message designed to educate consumers about organic food, and provide retailers with marketing materials that bring the message into the store. “We need a pool of funds that will allow us to promote what organic delivers,” said Christine Bushway, executive director and CEO of the Organic Trade Association. The OTA has proposed ...

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