NEW YORK — Along with natural food and club stores, farmers' markets are competing more heavily with supermarkets for the specialty food consumer, according to new research from the National Association for the Specialty Food Trade. Farmers' markets are now the fourth most-favored channel for specialty foods, with 30% of specialty food consumers reporting that they shop there, not far behind the 34% who shop mass and 35% at natural food stores, according to “Today's Specialty Food Consumer ...

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