The dairy case may just be the latest area of the supermarket where shoppers are looking to satisfy opposite desires for health and indulgence. With commodity butter flat or down, premium, high-fat butters have pushed into the spotlight in some areas, and so have some better-for-you butter substitutes. According to retailers, this dichotomy mirrors what's happening in other categories. Consumers are more health-conscious than ever and want to “eat right,” but when they do choose to ...

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