ARMONK, N.Y. — Shoppers are more informed about product safety, whether environmentally friendly methods are used throughout the supply chain, and other information about the food and beverages they buy, according to a new study. Sixty percent of the U.S. consumers surveyed claimed they are already more knowledgeable about the food they buy now vs. two years ago, and 40% said they're also better educated about the source of foods they buy, according to IBM's Institute for Business Value ...

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