ARMONK, N.Y. — Shoppers are more informed about product safety, whether environmentally friendly methods are used throughout the supply chain, and other information about the food and beverages they buy, according to a new study. Sixty percent of the U.S. consumers surveyed claimed they are already more knowledgeable about the food they buy now vs. two years ago, and 40% said they're also better educated about the source of foods they buy, according to IBM's Institute for Business Value ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.