SAN FRANCISCO — A new study shows that Whole Foods Market appears to be making progress in its effort to make its pricing more competitive. Wells Fargo Bank here, which recently initiated coverage of Whole Foods and The Fresh Market, as well as vitamin and supplement retailers GNC and Vitamin Shoppe, said it found that Whole Foods’ prices beat those of Pleasanton, Calif.-based Safeway by 7% on a basket of 100 items. “Overall, we were surprised to find that Whole ...
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