On AMR Research's list of the applications deemed most important in 2008 by fast-moving-consumer-goods retailers (operators of supermarkets, drug stores and convenience stores), the application that got the highest percentage of votes (19%) was master data management. In 2007, it was near the bottom of the list. Master data management helps retailers and manufacturers maintain current, clean and accurate product data that can be aligned consistently across all parts of an organization. But ...

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