SAN JOSE, Calif. — Eighty-six percent of online shoppers use some form of video or TV during the shopping experience, up from 52% last year, according to the second annual e-commerce study from Cisco Systems here. Cisco’s Internet Business Solutions Group conducted the study. “As retailers look to provide a more interactive, engaging experience and as video becomes more ubiquitous, retailers will start to use a YouTube-type approach to connect with and get closer to customers,” said Mohsen ...
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