ALEXANDRIA, Va. -- The National Association of Chain Drug Stores released a study last week entitled "How Targeted Collaboration Between Retailers and Manufacturers Promotes the Success of New Product Launches." The study, prepared by PricewaterhouseCoopers, New York, is designed to help retailers and manufacturers improve the chances of profit when bringing a new product to market. "Both manufacturers and retailers rely on new product launches to drive growth and help them stand out in a ...
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