LONDON — Tesco here, which plans to start opening Fresh & Easy Neighborhood Market stores in western U.S. markets next month, “has no plans at present” to offer U.S. shoppers a loyalty card, according to Martin Hayward, director of consumer strategy, Dunnhumby, Tesco’s loyalty marketing partner that is owned by Tesco. Tesco’s highly successful loyalty marketing strategy, built around its Clubcard loyalty card, is widely credited for helping boost the chain into its market-leading ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.