FRANKLIN, Tenn. — Self-checkout lanes have a dramatic impact on impulse purchases, according to the findings of IHL Consulting Group’s North American Self-Checkout Systems study. On average, impulse purchases made by women drop by 32.1% in a self-checkout environment as opposed to a standard checkout. The drop in men’s impulse purchases isn’t as dramatic, at 16.7%. At staffed checkout lanes, women bought impulse items 24% more often than men in the study, while women at self-checkout lanes ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.