SEATTLE — The Subway restaurant chain, Milford, Conn., and Modiv Media, Boston, announced Friday that 345 Subway franchises in the Seattle-Tacoma area will be offering mobile promotions and offers to their customers. Modiv Media worked with the Subway franchisee Advertising Fund Trust to develop the mobile promotions campaign, called “My Subway Mobile,” which was launched yesterday at the Seattle Seahawks’ home game against the St. Louis Rams. About 70,000 spectators at Seattle’s Qwest Field ...
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