Demand for carbon offsets reached new highs over the past year, and these days it's not uncommon to find everything from supermarkets to the Super Bowl touting their carbon-reduction plans. There are some, like the Fiji bottled water company, that claim to be carbon-negative, meaning the company's various ecological projects actually contain more carbon than the company puts out. Such unique transactions have helped build carbon-offsetting into a $54 million industry. But it's an ...

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