BROOKLYN, N.Y. — Green is good, consumers say. At least on surveys, shoppers indicate that they want to support companies with sustainable practices. One foil for consumers is that aside from meat and seafood department sustainability programs, there hasn’t been an easy way for them to know much about the companies they are buying from. To better inform shoppers, 20 independent retailers have implemented the third-party HowGood rating system that tells customers just how ...

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