Year after year, we see the same bullying tactics, lack of transparency in scoring, failing grades and expected outcomes in Greenpeace’s retailer rankings report [“Safeway, Whole Foods Top Seafood Sustainability List,” May 4, 2012, Supermarket News]. And time and again, Greenpeace produces the same white noise with little resonation: Retailers are bad, retailers need to conform to our guidelines, and the new standard bearers are doing a good job but still not doing ...

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