MONTREAL — Loblaw’s Provigo banner earned one of Quebec’s 2013 Phénix de l'environnement awards for its Oceans for Tomorrow sustainable seafood program.

The retailer’s Oceans for Tomorrow campaign works to educate shoppers about the Marine Stewardship Council label and its commitment to sustainable fishing practices.


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"It is truly an honour to have our efforts to generate awareness for sustainable methods of fishing recognized by a program as prestigious as the Phénix de l'environnement," Marie-Hélène Michaud, Loblaw’s director of Environmental Affairs, said in a statement. “We will continue our effort to educate Canadians about sustainable seafood and are committed to offer choices that will help protect fish inventories and marine life."

The Phénix de l'environnement prizes are awarded by a public-private partnership that includes Quebec’s Ministry of Sustainable Development, Environment, Fauna and Parks and Ministry of Finance and Economy, as well as Éco Entreprises Québec and the Fondation québécoise en environnement.

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