Dry cleaning remains one store service that could, itself, use some spiffing up. As consumers adopt more sustainable practices in their personal lives, they're looking for the businesses they patronize to do the same. Such expectations may explain the appearance of “wet cleaning,” a laundering process for fine garments that eliminates dangerous chemicals like perchloroethylene in favor of simple water and biodegradable detergents. “The cleaning processes are very similar,” noted Brian ...

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