LAS VEGAS — The recession is making consumers greener, according to a researcher at the Natural Marketing Institute, speaking at the FMI 2010 show this month. Linda Povey, vice president of strategic consulting for the Natural Marketing Institute, said recession-affected consumers are seeking value not just on shelf tags but on product labels, and even in the engagement and responsibility of the corporations that provide products. “We are seeing this push borne out of the recession, where ...

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