As a marketing initiative designed to build goodwill among Price Chopper's environmentally sensitive consumers, management plans to advertise and describe all its “green initiatives” using an educational interactive kiosk, as well as banners, overhead signs and pedestal signs that consumers will see as they walk the store. “The signs will explain what consumers are looking at and what we have done to conserve utilities and save energy,” said Bill Sweet, the chain's vice president of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.