The Baby Boom generation is long-known to be a trend-setting group. For the packaged goods industry, the impact of this generation will be profound. Sheer size plus an estimated $2 trillion in annual spending power makes the Baby Boom generation the largest and most influential consumer segment the CPG industry has ever served. In order to serve this group effectively, though, CPG marketers must be on their toes. Despite the fact that Boomers have shared many life experiences, the group ...

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