A recent study from the Freedonia Group predicted steady growth in the battery category — around 2% each year — through 2012. It’s clear, however, that this growth isn’t coming from the food and drug channels. Unit and dollar sales were both down for a second straight year, indicating that consumers bought fewer batteries during the recession, and bought low-price varieties when they did. The industry’s shift toward high-performance batteries that also carry a higher price point seems to ...
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