Beer sales have remained on the upswing, although the growth rate has slowed since last year. The category has benefited recently from the sluggish economy and consequent rise in at-home consumption. Brewers have catered to consumer demands with new packaging and flavor innovations. Due to positive response to sample packs, Anheuser-Busch’s Michelob Brewing Co. added a new brew — Michelob Ginger Wheat — to its spring/summer seasonal wheat beer sampler pack. It joins Shock Top Belgian White ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.