This highly seasonal category was relatively flat in the supermarket channel, with sales increasing less than 1% for the period covered. Activity was more pronounced in the drug and combined food/drug/mass channels, with sales increases of 4.2% and 3.6%, respectively. Among the factors playing into the strength of sales is the intensity of the cold/flu and allergy season for any given year. Recent publicity surrounding the H1N1 swine flu outbreak, coupled with the regular flu season, did ...
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