With budgets strained to the breaking point by skyrocketing gas, energy and food prices, American consumers are feeling the pinch and are reevaluating what they buy and where they shop. Here are excerpts from the new IRI study, “IRI Times & Trends Special Report: Competing in a Transforming Economy,” which examines the competitive landscape and delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities for CPG manufacturers and retailers. ...
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