Cookies experienced a slight increase in sales thanks to Americans’ tendency to snack. Contributing to an increase in dollar sales during the past year were the close to four in 10 (37%) consumers who are willing to pay a premium for the sweet treat, according to SymphonyIRI’s 2010 State of the Snack Industry report. Many may have purchased cookies to share with house guests, as 32% of respondents reported that cookies are their preferred snack during special occasions. Convenience also ...
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