Sales of crackers are up thanks to consumer interest in saving money by entertaining at home. According to SymphonyIRI Group’s 2010 State of the Snack Industry Report, 44% of consumers entertain family and friends at home instead of going out. Many are feeding their guests crackers, with one in four (25%) preferring the snack over other options during special occasions/entertainment snack occasions, according to its findings. Portable packs have also spurred sales of the grab-and-go snack, ...
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