A mature market in the U.S., deodorants have seen sales hovering just above the $1.2 billion mark for the past couple years. This saturation, combined with brand loyalty and a focus on performance by consumers, has created a category driven by innovations. Brands like Axe promise a high level of sweat protection, while others, like Degree, claim their formula adjusts its protection based on the user’s stress level. Unilever has developed deodorants for its various lines that contain odor ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.