Upscale ingredients and rising crust have made frozen pizza just as desirable as take-out. Contributing to sales growth during the 52 weeks ending June 13 was also price, as shoppers justified the cost of frozen varieties by comparing prices with pizzas obtained at a restaurant. The drug channel, with its expanding selection of groceries, posted the most dramatic growth at 12.3%, but on a smaller base than traditional supermarkets. Also gaining momentum as shoppers experiment with ...

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