Both sales and volume for over-the-counter painkillers were down in the supermarket channel, continuing a 5-year trend of flat or negative performance. Drug stores maintained their dominance of the category, though even here sales were nearly flat and volume was down. Health advisories and warnings about misuse and overdoses could be causing more consumers to reduce the frequency and strength of their dosages. Pricing and promotional structure is likely another factor at work. New labeling ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.