Both sales and volume for over-the-counter painkillers were down in the supermarket channel, continuing a 5-year trend of flat or negative performance. Drug stores maintained their dominance of the category, though even here sales were nearly flat and volume was down. Health advisories and warnings about misuse and overdoses could be causing more consumers to reduce the frequency and strength of their dosages. Pricing and promotional structure is likely another factor at work. New labeling ...

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