Every person shops differently. There are those that make lists, those that clip coupons, and those that wait until they get to the store to decide what they’re having for dinner tonight. Most studies into shopper behavior dissect shoppers by income, race and/or geographic location, but very few focus on shopping habits of men versus women, despite the fact there is an increasing number of men at least partly responsible for shopping, either because they work or stay at home, or are part of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.