Is “one-stop-shopping” a thing of the past? Did you know that three-quarters of today’s consumers shopped in five or more channels this past year to meet their CPG needs? Multi-channel shopping is now the norm. Consumer drive for convenience and value pricing, coupled with the industry’s increased points of access and aggressive price and promotion strategies, have fueled channel migration for the past decade. The result has been sizable consumer spending shifts across channels for ...
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