Soup’s popularity has simmered with both dollar and unit sales down across food, drug and mass channels. Although the quick and easy lunch option thrived during the height of the recession, more heavily promoted simple meals stole some share during the 52 weeks ending June 13. But the entire category isn’t in the soup, as shoppers turn to subcategories like dry soup and ready-to-serve broth for ingredients in recipes. RTS broth had a particularly impressive showing, with sales up 5.1% — ...
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