MAY 2009 EXECUTIVE OVERVIEW IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of Times & Trends investigates the power of value and premium CPG products to drive growth at both ends of the spectrum in recessionary economic conditions. Introduction Change. This one word has defined the CPG industry for more than a year now. Change ...
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