Introduction It is a time of conservation. The country has weathered The Great Recession and many months of adverse economic conditions. For many, getting by has meant embracing frugal and well-thought-out purchase strategies. In a sense, today’s consumer has a new mindset. Understanding that mindset at the time the consumer is planning and making her CPG purchases is absolutely critical, for it is during this purchase process that the consumer goes on a mission. And, on this ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.