Mobile phones have already made their presence palpable across retailing as a vehicle for coupons, price comparisons and location-tracking, but the technology is poised to have an even bigger impact on the shopping experience in 2013, predicts Greg Buzek, president, IHL Group, Franklin, Tenn. Buzek, whose company delivers research and advice on retail technologies, expects mobile marketing apps that empower shoppers to scan, bag and check out to be offered by more retailers next year. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.