Mobile phones have already made their presence palpable across retailing as a vehicle for coupons, price comparisons and location-tracking, but the technology is poised to have an even bigger impact on the shopping experience in 2013, predicts Greg Buzek, president, IHL Group, Franklin, Tenn. Buzek, whose company delivers research and advice on retail technologies, expects mobile marketing apps that empower shoppers to scan, bag and check out to be offered by more retailers next year. ...
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