Despite the potential benefits of “big data” — an evolving term that encompasses extremely large volumes of information on consumers and products — relatively few retailers are taking advantage of it yet due to lack of vision, technical limitations and concerns around privacy/security, according to a new study. The study, conducted by Brick Meets Click, Barrington, Ill., looked at how a cross-section of the retail industry understands and plans to leverage big ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.