LAS VEGAS — Brookshire Grocery Co.'s 156 stores are offering more customized product assortments that better reflect local shopper demographics and behavior since the chain went live with SAP for Retail solutions in July. “It's more like a store of the community,” said John D'Anna, vice president of information technology planning and strategy for Brookshire, based in Tyler, Texas. “It helps us focus on taking care of the customer, and that includes at the assortment level.” D'Anna ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.