“Cool” is the watchword of the new generation of tech-savvy consumers. An app may be cool. The latest smart phone may be cool. Same with Twitter. But what about food shopping? Food shopping, of course, usually falls within the realm of prosaic necessity, hardly cool. But as the worlds of consumer technology and retailing continue to intersect through the Web, social media and smart phones, retailers are increasingly trying to tap these technologies, not just for their practical value, but ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.