As Bozzuto’s, a wholesaler in Cheshire, Conn., that has five corporate stores, delves into the intricacies of mobile marketing, “the biggest question we are asking internally is ‘What’s the difference between clever and creepy?’” observed Steve Methvin, the company’s vice president of retail technology/e-commerce. Steve Methvin, vice president of technology/e-commerce, Bozzuto's Up until the explosion of mobile and social media, food ...
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