Next year, retailers will begin to see changes in the bar codes printed on manufacturers' coupons. A new bar code — the GS1 DataBar — will contain up to 70 characters of data, allowing manufacturers to include expiration dates as well as a wider range of discounts and offers. Initially, the GS1 DataBar (previously called the RSS code) will coexist on coupons with the current UPC code, but by 2010 the new code will stand alone. Retailers need to get started this year preparing their scanning ...

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